Thursday, March 3, 2011

Mobile Health (M-Health)- Some Lessons from the Mobile World Congress 2011

BARCELONA - Business at this year's MWC was brisk. So brisk, in fact, that I hardly got round to attending any mobile seminars. Pity. However, the good folks at the GSMA have now released some of the presentations given at these seminars for all attendees to read.

M-Health is one of a number of applied mobile use cases that holds great potential, both in terms of the breadth of applications possible and, critically, in terms of the cost savings achievable for increasingly cash-strapped public health services.

Below is a presentation given by Alessio Ascari and Lisa Ellis from McKinsey on the opportunities and challenges of M-Health.