Thursday, October 31, 2013

AdTech London -Summary & thoughts for traditional media



LONDON- Time waits for no man, and AdTech London has come and gone though I realise I never got a chance to summarise my experience there.

One of my objectives was to see how deeply augmented reality capabilities are being integrated into advertising experiences, especially those that cross over different media i.e. print to web.

It was clear to me that the effectiveness of augmented reality has been proven -a large newspaper group quoted some interesting stats on the effectiveness of recent ad campaigns that linked to digital content, with a clear route to monetization of those ads.

This made me think however that many publishers are still to fully grasp the opportunity to monetise with AR. Layar published a great article recently with some useful pointers:

1. Use AR to upsell print ads -that's right, AR can be used to turn those now standard ads into premium ads. Im fact, in Canada Glacier Media (a local publisher) plans to make an exra $7.5m thanks to their up-selling efforts for Layar-enhanced ads.

2. Sponsored Editorial Content. Special editorial features can be linked to video interviews and sponsored for anything from $1,000 to upwards of $10,000

3. Print to e-commerce. Mobile commerce is booming, with some web portals taking over 25% of sales via their mobile channel. What better way to find the stuff you want than by scanning your favourite magazines? Adding items in this way to a wishlist or shopping cart will soon be the most convenient way to discover and shop.

There is still a lot of way to go before traditional media grasps the augmented reality bull by the horns but the paradigm of visual search is already here. 

1 comment:

  1. EVERYBODY READ THIS TESTIMONY ON HOW I GOT MY LOAN FROM A LEGIT AND TRUSTED LOAN COMPANY My name is Kjerstin Lis, I have been searching for a loan to settle my debts, everyone I met scammed and took my money until I finally met Mr, Benjamin Breil Lee He was able to give me a loan of R 450,000.00.He also helped some other colleagues of mine. i am talking as the happiest person in the whole wide world today and i told my self that any lender that rescue my family from our poor situation, i will tell the name to the whole wide world and i am so happy to say that my family is back for good because i was in need a loan to start my life all over as i am a single mum with 3 kids and the whole world seemed like it was hanging on me until i meant the GOD sent loan lender that changed my life and that of my family, a GOD fearing lender, Mr, Benjamin, he was the Savior GOD sent to rescue my family and at first i thought it was not going to be possible until i received my loan, i invited him over to my family get-together party which he did not decline and i will advise any one who is in genuine need of a loan to contact Mr, Benjamin Breil Lee via email at (247officedept@gmail.com ) because he is the most understanding and kind hearten lender I have ever met with a caring heart. He doesn't know that i am doing this by spreading his goodwill towards me but I feel I should share this with you all  contact the right loan company Email  via:  247officedept@gmail.com   or whatsapp +1-989-394-3740.  .  

    ReplyDelete